Marketing has evolved. Magazines are still here – billboards too – but nothing quite hits the mark like being able to get into your customer’s pockets. Okay, let’s reword that in a way that sounds a little less sinister. In the past decade-or-so online marketing has exploded in popularity, particularly social media. As the boys in blue once said, “Everyone and their mums is packin’ round here”.
At Verstech, our affordable online marketing will help your business reach new heights. From email marketing to SEO and social media, we’ll see to it that you’re seen online in no time.
Want to build your brand? When it comes to staying one step ahead of the competition, nothing beats a mailing list. Send your entire address book targeted emails detailing your latest news or products. With experience with effective email marketing, we can connect you with your audience.
Correctly implemented online marketing can increase engagement and offer extensive growth opportunities. There’s no denying the impact a well-crafted message can have on your brand. Yet we would also recommend a subscribe function across your website and socials. This is essential to bolster your audience. Otherwise, emails are about as much use as shouting from a soapbox in the middle of a half-empty street.
Social media savants
It might look like a bed of roses but roses have thorns. Under the sparkly clamour of social media lies the prickly underbelly. Cultivating engagement and navigating hashtags can be somewhat cumbersome to the uninitiated. However, Verstech is well-versed in all things tech. We can instruct you on how best to post across a range of platforms. After all, each comes with their own audience and each has subtleties in how best to approach them. Less is often more when it comes to generating a fan base. There are also multiple methods when it comes to advertising your brand. You can utilise images, video or copy but we suggest keeping it short!
Our team can help develop a social media strategy and put in place a social media campaign. This way you can plan ahead what you want to post weeks ahead and live without the fear of missing out. Plus, should you ever need to make an abrupt post (perhaps owing to some seismic news event . . .) we can simply delay your campaign by a couple of days. The key thing with online marketing is to stay relevant without saturating your market. Otherwise, you might end up driving potential customers away – and that’s the last thing anyone wants!
Get seen online with SEO
Whenever we design a website we hunker down and design it around one core component – search engine optimisation (SEO). After all, what good is a website if no one can find it? That’ll be like renting a billboard in the middle of Antarctica. Sure, you might reach one intrepid explorer but what’s the point when they’re there for penguins?
Fortunately, our team are a dab hand at delivering results with online marketing. We can help you and your business climb up Google’s search rankings. Anything showing on the front page is considered a win but we strive to get you to the top of the summit. That way, you can be sure that you and your business is the first thing someone clicks through to when they search . . . “penguin pals”. Okay, maybe the billboard in Antarctica wasn’t such a bad idea either?
Want to learn more about our awesome online marketing services? Give us a call on 01202 237374 and speak to one of our friendly experts today! You can also use the contact form below.